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> > > ¡á °í°´»çÁ¤º¸ > > - ¿Ü±¹°è ¸ÞÀÌÀú »ý¸íº¸Çè»ç > > > > ¡á Æ÷Áö¼ÇÁ¤º¸ : Ä·ÆäÀÎ ¸Å´ÏÀú(Campaign Manager) > > - Æ÷Áö¼ÇÁ¤º¸ > * To manage many stages of communications for targeted customer with all the related parties for the purpose of making campaign effectively implemented. > > - ÁÖ¿ä¾÷¹« > * Managing the day to day operational relationship with parties to ensure that data feeds, creative and sales approach are executed on time and in budget. > * Ensure that the targeting of customer communications benefit from the highest levels of data hygiene and accuracy of targeting. > * Ensuring a high quality of decision making around the compromises necessary in order to execute selections to tight schedules whilst still ensuring a low incidence of selection errors. > * Detailing errors made in campaign execution and the fixes/quality solutions to be implemented to ensure that they do not happen again. > * Planned and actual timings for key events in the execution process. > * Ensure that targeted customer communication systems are maintained and developed to support Cigna¡¯s current and developing requirements for customer communications. > * Ensure that all Cigna¡¯s customer contact point systems are properly designed and supported for specific program. > > - Áö¿øÀÚ°Ý > * Experience of the operation of large and complex databases/communications systems. > * Experience in a direct marketing/database marketing/customer relationship marketing environment. > * Understanding of how the business risks inherent in the management of data to support targeted customer communications can be minimized. > * Project management experience preferred. > * Minimum experiences of 4~5 years in implementing marketing programs > * Familiar to the process of sales, service and profit analysis > * Good at numeric analysis of performance and strategic analysis of incremental performance > > > ¡á Á¦Ãâ¼·ù > > - ÀÌ·Â ¹× °æ·Â±â¼ú¼, ÀÚ±â¼Ò°³¼ (ÇÊÈ÷ Áö¿øºÐ¾ß ±âÀç ¿ä¸Á) >
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