■ 고객사정보

- 외국계 메이저 생명보험사



■ 포지션정보 : 캠페인 매니저(Campaign Manager)

- 포지션정보
  * To manage many stages of communications for targeted customer with all the related parties for the purpose of making campaign effectively implemented.

- 주요업무
  * Managing the day to day operational relationship with parties to ensure that data feeds, creative and sales approach are executed on time and in budget.
  * Ensure that the targeting of customer communications benefit from the highest levels of data hygiene and accuracy of targeting.
  * Ensuring a high quality of decision making around the compromises necessary in order to execute selections to tight schedules whilst still ensuring a low incidence of selection errors.
  * Detailing errors made in campaign execution and the fixes/quality solutions to be implemented to ensure that they do not happen again.
  * Planned and actual timings for key events in the execution process.
  * Ensure that targeted customer communication systems are maintained and developed to support Cigna’s current and developing requirements for customer communications.
  * Ensure that all Cigna’s customer contact point systems are properly designed and supported for specific program.

- 지원자격
  * Experience of the operation of large and complex databases/communications systems.
  * Experience in a direct marketing/database marketing/customer relationship marketing environment.
  * Understanding of how the business risks inherent in the management of data to support targeted customer communications can be minimized.
  * Project management experience preferred.
  * Minimum experiences of 4~5 years in implementing marketing programs
  * Familiar to the process of sales, service and profit analysis
  * Good at numeric analysis of performance and strategic analysis of incremental performance


■ 제출서류

- 이력 및 경력기술서, 자기소개서 (필히 지원분야 기재 요망)